Released on: June 13, 2008, 1:02 am

Press Release Author: Ministry of Sound

Industry: Marketing

Press Release Summary: Ministry of Sound today announced plans for delivering its
most comprehensive coverage to date of the summer party season in Ibiza. Utilising
an arsenal of the very latest Web 2.0 and mobile technologies including mobile video
and voice blogging, social networking, internet TV and live digital radio, Ministry
of Sound will be bringing dance music fans from all four corners of the globe closer
to all the Ibiza action than ever before.


Press Release Body: Ministryofsound.com/ibiza is the definitive online destination
for all things Ibiza this summer. A specially developed Ibiza portal features a
comprehensive Ibiza guide and interactive maps, breaking news and interviews, blog
reports, live radio broadcasts and TV shows from the Island, ensuring that dance
music fans, whether on the island or not don't miss a single beat.



Ministry of Sound's Island Blogger Network, armed with Nokia N95 mobile phones and a
golden pass to the hottest club nights and wildest parties, will be using the social
communications platform Kyte to record events and post the videos online
immediately, whether at a poolside party at midday, on board a yacht in the harbour,
a sunset VIP bash or in one of the White Isle's famous club venues.



Mobile voice to text blogging through SpinVox will also be used for reports along
with SMS Twitter feeds, eliminating the need for the Ministry blogging team to
upload reports via a laptop and internet connection. Clubbers will also be able to
use the same services to call and share their own thoughts and see them magically
appear on the website moments later.



Based at Cafe Mambo the entire season, Ministry of Sound TV (MoSTV) will be
broadcasting multiple weekly shows live from the Island - including event coverage,
documentary style features and interviews. Using the Brightcove Internet TV player,
dance music fans will be able to embed specific MoSTV content or the entire MoSTV
Ibiza channel directly into their own websites, personal blogs, MySpace or Bebo
pages. Ministry of Sound has also created a widget which members can embed,
allowing content to be displayed straight from MoSTV onto their personal pages
networking pages.



Also based at Café Mambo, Ministry of Sound Radio will be broadcasting weekly
shows, DJ mixes & interviews with the Islands movers and shakers plus live phone
'ins' with clubbers from around the world. Ministry of Sound Radio and TV together
are syndicated to a global audience of over 3 million.



There will also be a bespoke and free mobile Ibiza guide that users can access while
on the island, by texting 'ibiza guide' to 80988. This will cover all the news, and
TV clips, as well as club listings and ticketing services.



Ministry of Sound's 360 degree approach will be captured under one central Ibiza
theme to ensure brand continuity between the various elements in the Ministry of
Sound digital network. On top of this digital activity, this also gives exposure to
Ministry of Sound's summer releases such as Clubbers Guide and The Ibiza Annual
through using the music within all content, and directing people to downloads.

This unprecedented web activity supports Ministry of Sound's club promotions on the
island, including boutique tour brand Housexy every Thursday at Eden with Twice As
Nice, and DOWN:LOAD, bringing the Sound of Bassline Vs Garage Classics to San
Antonio\'s stunning Es Paradis club every Sunday.



Tom Kihl, Editorial Director, at Ministry of Sound said: "With all of the world's
biggest DJs playing at some of the most famous clubs in the world, Ibiza is a
non-stop party over the summer. Reporting back after such events simply isn't good
enough these days. People demand their information be updated as it happens, and
with Kyte's amazing internet technology, SpinVox voice blogging service and a mobile
phone, we can essentially report live from the dance floor! With unrivalled access
to the key dance music players, our coverage of Ibiza 2008 will be as exciting as it
is innovative.





Callan Harris, Digital Marketing Manager, said: "This campaign is about making use
of our suite of digital products. This means streamlining the communication across
our websites, mobile, social networking presences, newsletters, bespoke widgets,
blogs and so on. This is about putting our content in a space where the users
already spend their time -effectively engaging them where and how they choose.





This ensures cohesion between the media elements for the user, a far higher level of
social interaction and a far more convenient 'hand-delivered' approach to coverage
which will engage users like nothing previously seen before."







- ENDS -







About Ministry of Sound

Headquartered in London, Ministry of Sound is a global dance music and digital
lifestyle entertainment brand delivering content, music and lifestyle products both
offline and through multiple digital channels. Since first opening its doors as a
London nightclub in 1991, Ministry of Sound has become a truly international brand
with offices and clubs worldwide. Ministry of Sound is also the world\'s largest
independent record company.

The company prides itself on pushing digital lifestyle boundaries. On top of it's
core website destination, which gains 500 000 visits per month, Ministry of Sound
has introduced a suite of digital products and assets that encapsulates all new
media channels. This includes:

· MoSTV, a fully functioning TV channel dedicated to dance music and
lifestyle programming, syndicated on various IPTV, Satellite and Cable TV platforms
around the world with a global audience of over 1.8 million people



· Ministry of Sound Radio, a 24 hour online radio channel, produced and
broadcast from its London headquarters and syndicated globally, reaching an audience
465,000.



· Voted 'Best Music Label' at the mobile entertainment industry awards 2007,
Ministry of Sound is the biggest dance brand on mobile, as a content publisher,
aggregator and service provider - with a direct to consumer site and branded portals
on T-Mobile, Vodafone and O2.



· Ministry of Sound Download is an online music service offering the entire
Ministry of Sound and partner label music catalogues, such as Hed Kandi. This has an
active user base of 50,000 active users



· Ministryofsound.com features a comprehensive dance music news and
publishing service, with frequent updates throughout the day, a regular artist/DJ
interview at 5pm and live event reporting from key global nightlife destinations
including Miami and Ibiza



· Ministry of Sound utilizes all available social media and web 2.0
technologies to engage their consumer. From an 80 000 fan opt in community on all
major social networking sites, to mobile video and audio blogging, exciting new
social connections applications, a bespoke mobile communication toolkit, and
specially built widgets which distribute content throughout the web



Web Site: http://

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